Actionable Insights
"How can we reach millennials?" is probably the most common question in marketing departments worldwide. To solve this problem for the Chicago Wolves we didn't come up with (only) a fancy social media campaign. We identified six steps that make watching the Wolves play hockey a let-me-tell-my-friends-about-it experience.

During our research we identified six areas the Wolves should develop to attract millennials.

The note section of our presentation was packed with smart ideas 😎, if you want more details feel free to reach out.

Results? The final presentation was canceled but our professor (the chief data officer at a major PR agency) offered our group exclusively to present to the client after the semester ended.

Semester Project  |  2017  |  DePaul University

Team: Kristen May, Lindy Wolaver, Andrew Zamorski

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