Having no problem to gain new customers is a luxurious problem. Losing them is less glamorous. For a Chicago based dry-cleaning startup we analyzed more than dirty cloth to improve their retention.

At first sight customers seemed to be satisfied with the service, but the numbers told another story.

To keep the client engaged through a long presentation we told a classic story.

I spare you the detailed results but based on the research we presented several findings and appropriate recommendations to address them.

As a bonus we created a short video to get rid of a lenghty written explanation on how the service works.

Results? The class client loved our presentation and tried to hire us in "real" life.

Semester Project  |  2016  |  DePaul University

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